Four Simple Steps to Improve Your Sales Copy
You know what its like, you're reading the sales material about a product you're considering buying, but, as you read, all these questions seem to pop into your mind, but there's no-one there to answer them, so you shelve your plans to purchase. If it happens to you, you can guarantee it also happens to your customers when they read your sales copy. So, what's the answer? You don't have to practise mind-reading, just good-old fashioned common sense - here's a four-step format to help you reassure your customers by answering those unasked questions: 1. "What's in it for me?" Paint a picture You already know it's important to promote the major benefits of using your product in your opening copy, but don't just list the benefits. Paint a picture so your readers can visualise themselves enjoying these benefits.
Not: "Save time and money with Acme widgets," but, "Free! Four hours a week to read a book, walk along the beach and follow your dream when you use Acme widgets the quickest Widget on the market today." 2. "How can you give me this?" Explain why People aren't silly, they're not going to believe something just because you say it's true. You must offer credible, logical reasons to support your claims. "Acme widgets achieve faster results because we incorporate not one, but two gizmos. In controlled tests conducted by XYZ, our widgets consistently out-performed the competition in speed, accuracy and endurance." 3.
"Why should I believe you?" Give reassurance. This is the time to give some details about you and your Company, provide information about your credentials, qualifications and experience in the field. Now you can also include brief testimonials from satisfied customers (provide as much information to identify the customers as they're willing to allow anonymous testimonials are almost worthless).
4. "What if I don't like it?" Eliminate the risk.
The final stumbling block is usually the fear of losing their money if they don't like the product or find its not what they expected, so offer your customers an iron-clad guarantee.
It can be a full refund, a double /triple money back or whatever you feel you can afford. Always include a time factor - the longer the better - people like to know you'll be around for the long-haul. Incorporate these answers in your sales copy to help turn your readers into buyers. I hope this helps in your future marketing decisions..
BOOSTING TRAFFIC WITH CONTESTS
Contests are a great way to boost your traffic andhelps with recommendations and repeat visits. I use severalin my regular marketing for Associatesearch.comOne way I incorporate contests into boosting traffic is by a referral program I have. If you notice I have a small form on just about every page of my site that allows visitors to recommend their friends to our site. The program sends out an email describing the site and a thank you to the referrer. The program also sends me an email with both the referrers and referrals email addresses.
The program then writes both email addresses to a text database. At the end of each month I take all the email addresses from the referral database and draw one out to win whatever it is I happen to be offering, many times it's advertising slots.The great part about the referral contest is that the onlyway to be eligible for the prize is to refer someone.As a greater incentive I offer one entry to both the referand referral. The response is...
BOOSTING TRAFFIC WITH CONTESTS
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Heirloom Jewelry
Heirloom jewelry can be a very important part of estate planning. When someone passes away she looks to leave not just an inheritance, but a piece of themselves that can be passed on for generations to come.
This is where the ideal piece of jewelry comes into play.
Most often, the piece of jewelry handed down through families is a wedding ring. An heirloom wedding ring can pass along the story of a grandparent's love that survived the ages. It can even be a way to incorporate a memory of a loved one who passed away into a wedding ceremony.
Heirloom jewelry can also be a wonderful way to incorporate family into everyday life.
It is no longer just a wedding ring that gets passed on.
A new tradition today is to pass on multi-gemstone jewelry. For example, a grandmother's ruby ring gets passed down to her daughter, who has the ruby incorporated into her sapphire pendant, and then the granddaughter inherits...
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Business Phones Keep Up With Changes In Technology
The basic premise that defines a business phone has been simple and well stated for many years. Business phones, unlike home telephones, need to be able to handle a large call volume and provide functionality that is useful to the end user. This usually includes the ability to field several calls at the same time, put people on hold when necessary, and direct phone traffic to wherever it needs to go. Business phones have accomplished these tasks with flying colors going all the way back the earliest models. Even more impressive, however, is the ability business phone manufacturers have shown to incorporate new and expanding technologies into their products.
Technology has grown by leaps and bounds, especially in the last two decades.
From faxes to cellular phones and the dawning of the computer age, changes that have affected phones in general, but particularly business phones, have been varying and abundant. Looking at other industries where technology has influenced...
Business Phones Keep Up With Changes In Technology
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Incorporate Church
A non-profit association is an incorporated association run with the primary purpose other than to make profit. The not-for-profit associations fall into three categories. Educational institutions and charitable associations for public benefit, trusts for the mutual benefit of the members and religious establishments like churches, religious beneficial programs and religious education. Churches are theological institutions with Jesus Christ as the head. Churches exist for the worship of God.
Other activities include proselytizing, i.e. spreading the word of God to others and other charitable works. Churches have many denominations like Catholics, Protestants, etc.
By the definition of corporation as a legal entity, churches can also be incorporated. The advantages to incorporate a church are tax exemption status under IRS code section 501(c) (3); thus, the donations and property transferal are exempted. Also, the limited liability clause protects the officers, in...
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i9Check Offers Free Trial Subscription of Web-based I-9 Form Completion Software
i9Check is pleased to offer free trial subscriptions of its web-based I-9 form completion software. The recent arrests of 250 workers at Walmart stores demonstrates that the enforcement of employment eligibility (I-9) regulations is alive and well. Employers who refuse to properly complete the I-9 form or monitor its employees work authorization status face fines of up to $10,000 per worker. While the one-page form may appear simple, failing to properly incorporate the I-9 form into a company's new hire processes can expose the employer to civil and even criminal penalties. i9Check software alleviates the burdensome paperwork requirements associated with I-9 law.
It guides both new hire and HR representative in the completion of the I-9 form, ensuring that all necessary spaces are completed and proper documentation requested and presented. The web-based software enables Human Resources departments to complete and track its I-9 files over the Internet. This arrangement ensures...
i9Check Offers Free Trial Subscription of Web-based I-9 Form Completion Software
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Implement Trail Running in Base for Injury Prevention
The shoes we run in today are great for reducing impact. There are a myriad of devices, gels, air channels, etc., designed to lesson the compressive loads on the joints and body. One drawback, however, is that if you do most of your running on even, paved surfaces the lower leg muscles and joints do not have to work as hard to stabilize. Joint stability and integrity is crucial for injury prevention. This is where trail running comes in.Running over uneven and varied surfaces makes the muscles of the lower leg work especially hard.
Think specific strength training for the lower leg muscles. I recently observed how sore my lower legs were after a competing in an off road multi-sport event. The tendons, ligaments, and muscles all get stronger in response to this type of stress. There are a few considerations when integrating trail running into your training plan. Unless you run in off road events the best time to incorporate trail running into your plan is in base.
As with...
Implement Trail Running in Base for Injury Prevention
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Four Simple Steps to Improve Your Sales Copy
Choosing a Wine Gift Basket
During the holiday season, most of us are in a frantic search for presents for loved ones and friends. Next time, instead of the usual hassle of selecting a gift which will suit him or her, try sending a wine gift basket instead. Wine gift basketsare a perfect present for both men and women and suit every occasion e.g. Birthdays, Weddings etc. The information below will help you select an appropriate wine gift for that special occasion.
Who will be receiving the wine gift basket? Men will...
gift baskets Choosing a Wine Gift Basket Four Simple Steps to Improve Your Sales Copy
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Jon Tore Cosmetics 78 Percent on Magazine Advertising Costs Using Mediabids
Skin care and cosmetics expert Tore Erickson, president and founder of Jon Tore Cosmetics and Skincare (www.jontore.com), came to Mediabids.com for help launching their new online catalogue.Mediabids.com's media planner Kris Cianciolo was able to deliver magazine advertising space at a savings of over 78 percent in the beauty section of a national women's magazine. Through Mediabids, Jon Tore Cosmetics paid $250 for over $1150 of...
cosmetics Four Simple Steps to Improve Your Sales Copy
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Four Simple Steps to Improve Your Sales Copy
Winner of Survivor Guatemala, Danni Boatwright, Chooses Hot Handbag from Frostedbrownie.com at the Radio Music Awards in Las Vegas
(ContentDesk) January 2, 2006 -- Danni Boatwright is the latest winner of the wildly popular Survivor Guatemala, but her real triumph was scoring an awesome FrostedBrownie.com handbag at the Radio Music Awards in Las Vegas December 19th.Now that Danni is out of the jungle, she is looking quite fashionable and showing up at all the celebrity hot spots. Her past as an international model and beauty queen is evidenced in the incredible fashion sense she shows with her choice of handbag from Frostedbrownie.com...
jewelry Four Simple Steps to Improve Your Sales Copy Incorporate
Incorporate > Winner of Survivor Guatemala, Danni Boatwright, Chooses Hot Handbag from Frostedbrownie.com at the Radio Music Awards in Las Vegas
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