Press Releases Can Increase Search Engine Positioning
When you write a press release, what is your ultimate goal?
No doubt, getting the information to as many publications and on as many Web sites as possible.
The focus lies in moving outward? taking the press release to as many *other* sources as possible.
We buy lists of journalists, pay public relations companies to distribute the release to thousands of targeted leads, use online press release distribution services, and create our own in-house list of reporters to touch base with.
This is the "standard" route that press release distribution takes.However, we generally don't think about how these releases can work for us in other ways.
For instance, have you considered the fact that adding your press releases to your own site can increase your visibility and boost your lead generation efforts?How?
Because press releases can open new avenues for search engine spiders and site visitors to find you.Writing A Search-Engine-Friendly ReleasePress releases have some unique characteristics that can contribute to an increase in search engine positioning for your site.
They are similar in many ways to pages that use search engine copywriting techniques.
For instance, they:
- Have a narrow focus.
- Include copy that deals with one specific topic.
- Incorporate the use of keyphrases.
- Use keyword-rich headlines.
That makes them the perfect addition to your site.
With very little effort, each of your press releases can be turned into optimized pages that draw in additional, qualified traffic.
When you write your next press release, consider adding these two simple steps:
- Choose keywords that can be easily included in your release.
- Incorporate keywords into your headline where possible.
Because spiders follow links, you'll have to open a door from your home page to the section of your site that houses the releases.First, add a link to your navigation bar that points to a "press release directory."
On the directory page, list each individual release with a one- or two-sentence summary and a link to the entire content of the release.Then create a separate page for each release you write.
Using the keywords you've researched for the content, write a title and description tag for each page.
Then upload everything to your host's server.
Once the pages are spidered, you'll find numerous new roads leading from the engines to your site.
With just a little more effort than you would normally give, your press releases can pull "double duty."
Through a push-pull effect, your releases can be pushed toward media outlets for additional exposure, and they can also pull visitors back to your site through the use of search engines.
The result?
Even after the initial media explosion over your releases takes place, they'll be working to drive traffic to your site and increase your search engine positioning..
Learn to write SEO copy that impresses both the engines and your visitors at http://www.copywritingcourse.com. Be sure to check out Karon?s latest e-report ?How To Increase Keyword Saturation (Without Destroying the Flow of Your Copy)" at http://www.copywritingcourse.com/keyword.
Thank Out-of-Town Wedding Guests with a Gift Basket
We've all been there - giving up a weekend to travel to a wedding of a cousin or old college chum.
We spend half the weekend traveling and checking in and out of a hotel...and hardly anytime with the actual bride and groom.To ease the pain, some wedding couples go out of their way to make the journey worth the effort for their wedding guests that travel from afar.
Some plan weekend festivities, host hospitality suites, and often provide Gift baskets or bags full of goodies for the hotel room. The Gifted Ones, a gift basket store in New York, specializes in creating custom gift baskets that will send a personalized and tasteful thank you to your guests - and provide plenty to nibble on back in the hotel room. Says Charlie Susi, a partner at The Gifted Ones, "We try to provide both sweets and savory items to accommodate different tastes - such as selections from family-owned chocolatiers and packaging as exquisite as the treats contained inside".
The themes at...
Thank Out-of-Town Wedding Guests with a Gift Basket
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Natural Health
NATURAL HEALTH is a form of alternative lifestyle whereby individuals incorporate natural health remedies and therapies as opposed to conventional forms of living and health. Natural health encompasses utilization of bodywork; health maintenance programs; nutritional supplements and vitamins; exercise regimens including martial arts, tai chi, yoga, and Pilates?; mediation; herbology and other forms of natural healing and living. Modern society is quickly becoming attuned to natural health and the benefits of living a natural lifestyle through alternative and new age therapy, remedies, and the like. As natural health allows individuals to lead healthier, and more productive lives; natural health is also beneficial to those who wish to stay away from narcotics, and other modern technological medicine. Many practitioners use natural health processes in their treatments.
Acupressure therapists employ natural health as a means of self-healing; as do massage therapists and Ayurvedic...
Natural Health
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Donut Making The Lost Art
DONUT MAKING
THE LOST ART
I believe donut making is truly a lost art. I am hopeful! I can instill my passion of donut making upon you in its entirety. With the advent of premixes, poorly trained bakers, aging donut shops and frozen donuts I have noticed that yeast donut varieties are not their. Moreover most yeast donut recipes "especially on the net" are incomplete and untested recipes that taste like bread.
The bakers of yesteryears that trained me would not appreciate me giving away secrets.
That's the way it is with bakers. They made every thing from scratch and guarded it well!
Essential ingredients batch with 80-qaurt mixers put into 55 gallon drums to last the week, a pre-mix as most bakers know it today.
After...
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Quick Weight Loss
There are thousands of diet book and diet gurus offering a myriad of ideas for quick weight loss. Although some of these plans may provide short-term results, gimmicks and gadgets do not add up to a permanent weight loss solution. The quickest way to lose weight is to have patience, eat healthy, use a weight management supplement such as Slimirex, and incorporate a exercise plan into your daily activities. Eat HealthyThe body needs over forty different vitamins and minerals each day in order to function properly and maintain overall good health. Eating healthy not only allows you to control your portions and lose weight, but it also helps ensure that you get the nutrients your body needs to stay strong.
Many people think that eating healthy means skipping meals and eating mostly bland, tasteless foods. But this is not true. Healthy eating simply means following two basic steps: variety and moderation.Variety: A healthy diet is a well-balanced one, and one that supplies ample amounts...
Quick Weight Loss
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Boost Your Networking Opportunities
A short and memorable web address will ensure that your new contacts can also locate you and be updated with your company's developments.Always use your corporate email address when corresponding with your networks.Incorporate a blog (an online diary) in your corporate website and invite your networks to contribute to your comments.Profile your networks and provide free links back to their own websites.Join Networking online forums like OpenBC, LinkedIn and Ecademy etc.Join Trade Associations.Ensure that your namecard has relevant contact information and keywords about what you do. Provide free content for global portals will also ensure that your website will appear high on search engines' ranking.
However, this may not be sustainable in the long run as your content may be "open-source" and you will find it difficult to incorporate it in your own intellectual capital.Provide fresh ideas for media companies like television and broadcasting stations.Share your research and white-papers...
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Business Phones Keep Up With Changes In Technology
The basic premise that defines a business phone has been simple and well stated for many years. Business phones, unlike home telephones, need to be able to handle a large call volume and provide functionality that is useful to the end user. This usually includes the ability to field several calls at the same time, put people on hold when necessary, and direct phone traffic to wherever it needs to go. Business phones have accomplished these tasks with flying colors going all the way back the earliest models. Even more impressive, however, is the ability business phone manufacturers have shown to incorporate new and expanding technologies into their products.
Technology has grown by leaps and bounds, especially in the last two decades.
From faxes to cellular phones and the dawning of the computer age, changes that have affected phones in general, but particularly business phones, have been varying and abundant. Looking at other industries where technology has influenced...
Business Phones Keep Up With Changes In Technology
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Incorporate Press Releases Can Increase Search Engine Positioning silk
Incorporate Press Releases Can Increase Search Engine Positioning mortgages
Mother's Day Flowers
Mother's Day is Sunday, May 8th! Whether she lives next door or across the country, Send Mom a beautiful Fresh Flower Arrangement to celebrate her "Special Day!" Your local florist can design and deliver the perfect gift to Mom this year. A Vase or Basket of Mom's Favorite flowers will be a welcome surprise. Lilies, Roses and Orchids are especially popular for Mother's Day. With Spring in full swing, Tulips and Daisies are abundant as well. Ask your local florist for creative suggestions based...
Incorporate Press Releases Can Increase Search Engine Positioning
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WhereBridesGo.com?A Marketplace for Brides and Wedding Professionals
Brides find local wedding professionals and nationally available merchandise at WhereBridesGo.com MSW Interactive Designs, LLC (MSW-ID) launched the specialty bridal storefront as the newest component of the Weddings Division which consists of wedding planning portals that operate in 20 cites and 8 states across the country. The WhereBridesGo.com storefront is integrated into each portal and features a variety of bridal accessories and gifts that can be ordered online. WhereBridesGo.com not only...
Incorporate Press Releases Can Increase Search Engine Positioning
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JustZip.com Partners with Constant Contact to Offer Local Online Advertising and Email Marketing Solutions
Lowell, MA (ContentDesk) June 29, 2006 -- JustZip.com? (www.justzip.com), an emerging web 2.0 provider of the lowest cost, zip code-based online advertising and website services for local businesses, today announced a partnership with Constant Contact? (www.constantcontact.com), the leading email marketing service for small businesses, associations, and nonprofits. The partnership will enable JustZip.com to provide their small business clients in any zip code with an easy-to-use, cost-effective...
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